Wednesday, 24 January 2018
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Sales Training Courses Provide Greater Opportunity for Job Placement

by Sean Kanan

If you are considering a career change and have thought that sales may be an area in which you could excel then when determining a recruitment agency with whom you might work, check to see if they also offer assistance in job placement if you successfully complete one of  their offered  sales training courses.

Many recruitment agencies simply interview candidates, place them on their register and seek to place them into a suitable position. The more progressive agencies in the market are now expanding their services to include assessment processes and as an example, sales training courses for candidates.

The assessment process can be of varying quality but the better ones include a comprehensive assessment of a candidate to determine their suitability for a role in sales. Not everyone is cut out to be a professional salesperson. There are comprehensive screening techniques that allow an agency to quite accurately determine whether you as a prospective employee have the basic skills, attributes and motivation to succeed in a sales role.

While in theory one would expect that taking on a sales role would be reasonably easy the reality is quite different. Prospecting for customers by phone can be a daunting exercise and demoralising if as a cold caller you are met with repeated rejection. There are proven techniques to overcome the fear associated with a sales position.

Some excellent sales training courses are using “Fear – Art of Selling” which has given many participants in the course a much better opportunity of succeeding in the any area of sales. By undertaking sales training courses such as these a candidate soon discovers whether they have the necessary attributes and character to be successful in a sales position.

The art of selling is not just about the method but how it is implemented. Highly successful sales people focus on their sales style and know the triggers that turn a prospect into a buyer. Product knowledge is obviously very important but your presentation, manner and connection with a prospect will have a significant impact on your sales performance – a combination or knowledge and skill will deliver sustained results for you or your business.

If you run a business and have a sales team, investing in  good sales training courses will definitely deliver benefits to your sales team by way of performance and morale and to the business by way of improved profitability and organisational culture. A successful sales team who all get on well and compete in a supportive and friendly environment will deliver much better results than one that is not supported to any degree by management or feel they are pitted against one another when it comes to achieving targets.

Providing educational opportunities for your sales team to up-skill will reap the business significant rewards in the short and longer term. In addition, as a business owner, by offering sales training courses to sales staff you have the opportunity to identify those within the team who are keen on self-improvement and up-skilling and it is these people that are most likely to be the best candidates for promotion within your business.

For more information on sales training courses or to contact us, visit the website at

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