Sunday, 21 January 2018
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Everyone lives by selling something."

Robert Louis Stevenson 

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Sales Courses Are An Imperative If You Are Seeking a Career in Sales

by Sean Kanan

Many people believe that they can succeed in a sales role without undertaking any sales courses. While it is true that to be a successful salesperson you need certain attributes, these alone will not be sufficient to achieve in a sales environment.

Most successful salespersons do have a very tenacious character, they are highly motivated and enjoy the challenge of converting a prospect into a buying customer. While these characteristics are important ones for people seeking a career in sales unless they look to improve their skills by participating in sales courses the scope for a truly successful sales career is limited.

Those working outside the sales field in administration or management often consider the sales role in an organisation as glamorous and over paid. They do not realise the skills involved in the sales process or the techniques that need to be learned through sales courses to ensure the sales team perform and reach their set targets. There is considerable pressure in any sales role. Unlike administrative or management work a sales role is measured by the dollars brought into the company through product sales. While administrative roles and managerial positions also carry responsibi8lities to complete tasks the reality is that performance indicators are not as defined as sales figures when reviews are conducted.

To handle the pressure of a sales role and assist you in reaching your sales targets it is imperative to check out sales courses and participant in one or two through the year. This ensures that you keep up to date with new sales techniques and also refresh your existing skills. The sales courses, particularly where work-shops are involved also give you an insight into how other sales personnel manage the prospecting process, how they convert such prospects to sales, how to make the all-important close with a customer. 

Sales can be quite a fearful role and anyone looking for a career in this area needs to be able to handle rejection very well. It takes a certain character to cold-call prospects in the first place and a resilient one who is able to accept that any rejection of the product is not necessarily a personal affront. By participating in sales courses a salesperson can build up there skills to minimise the knock backs and work on strategies to overcome any feeling of rejection.

Sales courses will also emphasise the importance of product knowledge. In any sales pitch you must be able to respond to any queries about the product you are selling. Good sales courses will always provide the general skills and methods of selling – how you make the initial approach, how you engage your customer and how you convert the prospect to a buying customer. They will also stress the importance of product knowledge and help you in a more “tailored” session to identify the basis selling features of your particular product and the points of difference that should be emphasises in any sales process relating to that product.

If you are seriously considering a career in sales then get online and check out the sales course available and choose one that you consider offers a comprehensive sales training package.

For more information on sales courses or to contact us, visit the website at

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