Wednesday, 24 January 2018
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I have attended other sales courses but found Fear – The Art of Selling to be the most beneficial due to the amount of practical ideas provided."

R. McCabe / Technical Sales Representative
SEW Eurodrive

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Sales Course Training for Niche Marketing

by Sean Kanan

Sales training and sales courses that train sales professionals how to reorient themselves from mass-marketing sales techniques to niche marketing sales techniques can help swing your company into a new target market. 

Sales course training that educates and trains sales professionals on selling to niche markets prepares a sales team to push profits into the niche business.  Sales strategies and approaches must adapt with changing business strategies.  Sales course training that contains training on niche selling can facilitate the push from new business strategy to new business profits.  Whether your niche market is a new branch or a renunciation of old policies, sales courses and sales training courses that train your sales staff on niche marketing sales strategies will turn your niche business into a profitable one.

Using sales courses to retrain sales staff to change with business strategies is nothing new.  Retraining through sales courses is an expected expense that comes along with every new business strategy – including the strategy to target a new niche market. 

When DuPont started to follow a narrow, but profitable path in their refrigeration gas department, they quickly found that their current person to person sales approach was no longer cost effective.  Telemarketing ended up being the most efficient and cost effective sales strategy for this niche.  This change in sales strategy not only required a change in business operations and sales staffing, but also in the training requirements for the sales staff. 

DuPont’s telemarketing sales staff for this product sells a very specialized need, and you can bet there’s no script involved.   Sale course training combined with an extreme level of product knowledge makes these telemarketing sales professionals successful.  The power of sales courses and sales training courses to train telemarketers to sell without a script is often overlooked. By investing in sales training for your telemarketers, particularly if you are in a niche market, you are investing in your professional image, credibility, and sales and profit potential.

Likewise, sales course training is the key to retraining sales professionals who sell person-to-person.  Niche marketing and longtail marketing strategies require different approaches to identify sales prospects and key buying motives, as well as a more individually tailored sales presentation.  Sales course training can also train your one-on-one sales professional and your telemarketers on the art of cross-selling and closing a sale.   If your staff has taken sales training courses in the past, keep in mind that the market and economy has changed drastically due to an influx of information available on the Internet and vast changes in the sales environment.  It is in your company’s best interest to keep your sales staff updated on the latest sales strategies through advanced sales courses.

Sales course training for niche marketing will prepare your team to effectively execute your longtail marketing strategy.  Through sales courses and sales training courses, your sales team will be able to approach specialized markets with confidence and ease, and expertly ease your potential customers into a sale.   Sales course training is the final push that your niche marketing strategy needs to push your business out from a new strategy and into sales profits. 

For more information on a sales course or to contact us, visit the website at 

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