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Does Your Business Have a Regular Sales Conference?

By Sean Kanan

There is a lot of time and effort that will go into sales training courses and running sales programs and this can often leave other areas of a business overlooked. While all good businesses will have regular meetings within their different departments it is also important to have a regular sales conference.

It is at these conferences where managers and business owners are able to share their thoughts and ideas with their employees. These conferences are also a really good platform to talk about any new products and share sales experiences.

Believe it or not there are still many sales managers who believe that conferences like this are a waste of valuable resources, as they take staff away from the telephones or sales floor. In actual fact if you want your business to really succeed in move ahead into the future you should think about having a regular sales conference.

Businesses that do this will soon see that there are many benefits from holding conferences and encouraging employees to come together and speak about their sales experiences. Some businesses will treat a sales conference a little bit like a sales course in that they will get employees to share good working practices with each other in order to boost sales. By doing this you can quickly and easily share sales tips and techniques between a large number of people.

These can then be implemented when your employees go back to their desks and start to sell once again. You can also use sessions like this to iron out any issues or problems that they could be with part of a sales process.

Getting people together to discuss the bigger picture for a company is also a really good idea. When everyone knows where a business is heading in the future it is much easier to get on board with these plans.

All too often employees in a business will become disenchanted as they believe that too many decisions are going on above their heads that they are not made aware of. If you want to really get your employees involved with your business you can start working towards this at a sales conference.

By holding the sales conferences on a regular basis you will soon see the change in how your employees approach their working practices. You will notice that they are looking forward to sales courses as they know that they have been put in place to help them to succeed.

This can be further enhanced if you put in place a target system, although you should already have one of these, which will reward your staff for excellent sales figures. You can then give awards to the top earners when you next hold your sales conference.

As you can see if you are a business owner and you are not holding regular sales conferences it really is time that you should. They can be a great tool for employees and managers and can really help to push a business forward into the future.

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