Wednesday, 19 June 2013
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Prospecting & Cold Calling

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No doubt about it, prospecting can sometimes get boring, and certainly depressing. You donallrsquo;t get the responses you want, and sometimes it seems like all you do is leave voicemails and send emails.

Itallrsquo;s time to change up your prospecting approach with some different personal attraction strategies. Get prospects to notice you. Distinguish yourself from other sales reps who only call or send emails.

Warm up your prospects so theyallrsquo;ll want to take your call.

There are five personal attraction strategies you can use to keep things fresh for yourself and your prospects: email, letters, postcards, personal networking and of course, phone pursuit. As you switch up your prospecting, contacts will start to notice you.

Theyallrsquo;re seeing you everywhere they turn. How can they not pay attention?

Here are just a few essential aspects of personal attraction and how to get the most ou

Getting the attention of prospects is an age-old challenge. With contacts busier than ever before, you cant rely just on cold calling or email. Rather, its essential to take a multifaceted approach to get through to them.

If youve combined cold calling and email, likely youve seen your prospecting results improve. But they may not be getting you all the prospects you need. While this is a great first step, you need more.

Sales superstars are always looking for the next big thing that will differentiate them from their competition and keep them on top. First it was using email in their prospecting. Then it was doing research on social networks.

Now, its using marketing campaign techniques to expand your prospecting approach and grab the attention of your prospects.

Savvy marketers combine multiple attraction strategies into well thought-out campaigns focused on specific target markets. Their goal is not just to grab attention, but to be noticed by prospe

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In sales, the quality of your prospects is everything. Qualified prospects can help to make your job easier, and will make all the difference in the world when it comes to effective time management. Its not always easy to gain qualified prospects, especially for those who arent comfortable (understandably) with cold-calling.

Cold-calling is not only uncomfortable - more often than not, it turns out to be a waste of time if prospects arent familiar with you or your company. Instead of spending precious time making fruitless calls, you might want to focus on efforts that will grab attention before you place that first call.

There are three basic ways that you can attract prospects without even having to resort to cold calling.

Just ten years ago, sellers were only beginning to understand the revolution that the Internet would become to prospecting. Today, its as vital in prospecting as cold calling. Internet research, connections, and referrals are just three ways its impacted our daily sales activities. And while you may use Facebook and have your LinkedIn profile set up, are you really maximizing the Internet for your lead generation? I know I shouldnt be, but I continue to be amazed when I meet sales people who dont have a LinkedIn profile. Or who pooh-pooh the value of the data they find in a simple Internet search. Certainly those sales people arent blogging or commenting. Why do you care? Maybe youre one of those sales people who doesnt care. Or maybe youre one of those sales people who only casually maintains a LinkedIn profile to say you are using the Internet for lead generation. If so, youre missing out on a huge opportunity to:

  • Lighten your prospecting

    Its real. Cold Calling is scary to most sales people. Even sales people who have been around for quite some time talk about it. Some of them dont admit it, they just say that they dont like cold calling, but in all honesty its almost always fear. Its almost like the fear of flying. While we consciously know that flying is still the safest way to travel, we always remember those planes that crash. The fear of cold calling, or in the better case scenario the reluctance to do it stems from the same fear. We are afraid of rejection, that somebody could hang up on us, or be nasty. It really doesnt happen very often, but the fear is there. So what is a sales person to do? 1)Research, research, research. The better you are prepared before picking up the phone, the higher your chances that your prospect will listen. As long as you are targeted in your approach and you know who your ideal prospects are there is really nothing to fear than fear itself. 2) Be personal and

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